City of London relaunches Square Smile campaign to encourage return of workers

Author: City of London Corporation


The City of London Corporation has announced a string of events to mark the relaunch of its ‘Square Smile’ campaign designed to raise awareness of the benefits of returning to the City and face-to-face interaction.

The campaign, which was temporarily paused due to the Government’s ‘Plan B’ restrictions, showcases the City’s vibrant offer ranging from world-class culture, heritage, cuisine, entertainment, retail, architecture and much more.

Lord Mayor of London Vincent Keaveny will be showing his support for local businesses, including visits to pubs, restaurants, barbers and City’s first climbing wall in Cheapside, Leadenhall Market, Aldgate and Fleet Street.

The Square Mile’s vibrant economy, like the rest of the UK, has suffered during the last year due to work from home restrictions significantly reducing footfall.

However, recently published figures are showing promising signs of recovery with worker footfall in the Square Mile nearly back up to two thirds of pre-pandemic levels.

Meanwhile, the City Corporation recently launched a new grant scheme to support Square Mile businesses that have been hit by restrictions introduced in response to the Covid-19 Omicron variant. The scheme of up to £10 million is targeted at businesses that primarily operate in the City of London in the retail, hospitality, leisure and medical sectors.

Lord Mayor Vincent Keaveny said:

“The City’s streets are springing back to life as more and more workers return after the lifting of restrictions.

“There has never been a better time to come back and enjoy the Square Mile’s vibrant offer. This campaign will showcase the very best of the City’s hospitality, culture, retail and much more to support our recovery.”

Policy Chair of the City of London Corporation, Catherine McGuinness, said:

“It is great to see our outlets bustling again and workers happy to be back to the Square Mile after months of lockdown.

“This campaign will build on the growing momentum behind the return to the City and drive a sustainable recovery.”

Ruth Duston, OBE, OC, managing director of Primera Corporation which oversees a number of Business Improvement Districts (including Aldgate Connect) in the Square Mile, said:

“The City has always been a vibrant destination for workers and visitors alike, and it’s fantastic to see a buzz returning to the area.

“As the recovery gets underway, it’s vital that we continue to support the rich variety of businesses that make up the City’s ecosystem. Through the Square Smile campaign, we’re proud to be celebrating the area’s unique culture and heritage, as well as promoting the many places to eat, drink, shop and get together.”

Further details on the campaign are available at