Job Opportunity – BID Director

We are seeking an exceptional and committed Business Improvement District (BID) Director to lead and grow two established BIDs in the Central London.

Location: City of London
Contract: Full-time, Permanent
Employer: Primera Corporation

Our Business Improvement District (BID) areas blend the best of modern, high-rise developments with the historic architecture London is famous for. The quality of the surrounding infrastructure ties all our landmarks together and makes sure that when people visit, they keep coming back.

Our mission is to enhance the area as a place to work, visit, and live. We deliver diverse and creative programmes that protect the environment, celebrate our unique heritage, and build strong community connections. Our work is guided by a 5-year Business Plan and focuses on placemaking, sustainability, and operational excellence.

As BID Director, you will set strategic direction, drive impactful projects, and lead a talented team in delivering transformative programmes that enhance Aldgate and Cheapside. Acting as the principal representative of the BIDs, you will influence policy, champion business interests, and forge strategic partnerships with businesses, local authorities, and key stakeholders in the community to create exceptional places to work, visit, and invest.

Key Responsibilities

• Provide strategic leadership, setting a bold implementation plans for the future of the BIDs and ensuring delivery of Business Plans with maximum impact for levy-paying businesses.
• Oversee governance, compliance, and legislative requirements, reporting directly to the BID Boards and shaping long-term regeneration and placemaking strategies.
• Lead high-profile events, public realm enhancements, and safety initiatives, ensuring the districts remain dynamic, attractive, and vibrant.
• Inspire and manage a high-performing team, fostering a culture of innovation, collaboration, and operational excellence.
• Maintain strong financial oversight, ensuring robust budget management.
• Act as principal ambassador for both BIDs individually, building influential and long lasting relationships with businesses, community groups, local government, and city stakeholders.
• Advocate on behalf of businesses to shape local and regional policy, positioning the BIDs as thought leaders within London’s business ecosystem.

About You

• Proven senior leadership experience within BIDs, placemaking, regeneration, economic development, or a related multi-agency partnership.
• Strong commercial acumen with a track record of managing budgets, and delivering multi-pronged projects.
• Exceptional stakeholder engagement and influencing skills, with experience navigating high-level public and private sector environments.
• Strategic thinker with creativity, resilience, and the ability to lead change and foster continuous improvement.
• Deep understanding of local authority governance, urban regeneration, and business community needs.

You can download the full Job Description here for more details.

Why Join Us?

This is a unique opportunity to lead two of London’s most influential BIDs, working at the intersection of business, policy, and urban change. You’ll have the autonomy to shape strategy, build a high-performing team, and leave a lasting impact on the economic vitality and placemaking of Aldgate and Cheapside.

If you are a bold, strategic leader with the drive to deliver transformative change, we want to hear from you.

We offer opportunities to grow professionally while making a visible impact in a unique and dynamic setting.

We are proud to be an equal opportunities employer and welcome applications from all backgrounds. We value diversity and are committed to fostering a fair and inclusive workplace where everyone is respected and empowered to succeed.

Along with our benefits and the ability to work from home one day a week, we are offering a salary of £75k to £80k depending on your experience.

Apply with your CV and cover letter outlining your suitability for the role. Please send to Paul Hewitt at paul@primera-corp.co.uk by the 31st August 2025. Please reach out to Paul for any informal enquiries or if you have any questions prior to applying.

You can download the full Job Description here for more details.